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1 Customization means to change a delivered product or service based upon a consumer's preferences or past purchasing behavior
True
False
2 Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content
True
False
3 E-commerce as we know it today would not exist without the Internet and the World Wide Web

True
False
4 Which of the following are all unique features of e-commerce technology?

Universal standards, richness, information density, interactivity
Information density, universal standards, personalization/customization, sales force-driven
Local/regional reach, interactivity, richness, personalization/customization
Interactivity, global reach, information asymmetry, personalization/customization
5 E-commerce can be defined as:
the digital enablement of transactions and processes within an organization
the use of the Internet and the Web to transact business
any digitally enabled transactions among individuals and organizations
the use of any Internet technologies in a firm's daily activities
6 The integration of video, audio and text marketing messages into a single marketing message and consuming experience is an example of:
ubiquity
information density
richness
personalization
7 None of the following technologies easily crosses national boundaries to a global audience except:
newspapers
the Internet
television
radio stations
8 A value proposition defines how a company's product or service fulfills the needs of a customer
True
False
9 A ________ business model provides a way for consumers to sell to each other with the help of an online business
B2C
C2C
B2B
P2P
10 Building a Web site from scratch is always the most cost effective choice.
True
False
11 Dynamic page generation lowers menu costs
True
False
12 Which of the following basic system functionalities is used to display goods on a Web site?
Product database
Customer database system
Shopping cart system
Digital catalog
13 PayPal does not require the recipient of payments to have a PayPal account to receive funds
True
False
14 Software that is used to obtain private user information such as user's keystrokes or copies of e-mail is referred to as:
Trojan horses
Spyware
Adware
Browser parasites
15 A(n) ________ is hardware or software that acts as a filter to prevent unwanted packets from entering a network
firewall
PPTP
proxy server
virtual private network
16 Transaction logs are built into Web server software
True
False
17 The online activity engaged in most frequently by the most online users is:
reading news.
using a search engine.
researching products and services.
using e-mail.
18 A ________ is a set of needs, drives, motivations, perceptions and learned behaviors.
lifestyle group
culture
subculture
psychological profile
19 Permission e-mail campaigns produce the highest response rate.
True
False
20 Impressions are a measure of the:
number of pages viewed.
number of times an ad is served.
umber of times an ad is clicked.
number of http requests.
21 Which of the following measures the ratio of actual orders to "Add to cart" clicks?
Cart conversion rate
View-to-cart ratio
Conversion rate
Browse-to-buy ratio
22 Acquisition rate is a measure of the:
percentage of visitors who indicate an interest in a site's products by registering or visiting a product's pages.
percentage of visitors who become customers.
percentage of shoppers who do not return within a year after their initial purchase.
percentage of existing customers who continue to buy on a regular basis.
23 Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
The Collective Utilitarian Principle
Universalism
The Golden Rule
The Social Contract Rule
24 Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?
Universalism
Slippery Slope
The Social Contract Rule
The Golden Rule
25 Which ethical principle tells you that it is wise to assume perfect information markets?
The Social Contract Rule
The New York Times Test
The Collective Utilitarian Principle
Slippery Slope
26 Downloading music tracks owned by record companies without paying for them is an example of a violation of:
privacy law.
patent law.
copyright law.
trademark law.
27 Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of:
cybersquatting
metatagging
copyright law
trademark law
28 Craigslist.com is a player in which of the following online services market?
Insurance services and brokerage services
Travel services
Real estate services and career services
Travel services
29 Over which of the following does ICANN have authority?
Public policy issues
Standards
Technical infrastructure
Domain name system
30 All of the below are advantages of online retail except:
ability to change prices.
lower supply chain costs.
faster delivery of goods.
lower cost of distribution.